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- Sydney Sweeney frolics with mystery man as American Eagle drops provocative new ad</p>
<p>Tracy WrightJuly 30, 2025 at 6:38 AM</p>
<p>Sydney Sweeney turned heads once again, but this time it wasn't for a pair of American Eagle jeans.</p>
<p>Sweeney, 27, showed some skin while enjoying an afternoon on the water Friday with friends and family, including a new mystery man, months after ending her engagement to fiancé Jonathan Davino.</p>
<p>The "White Lotus" star slipped into a black swimsuit and life vest while riding a Jet Ski on a lake after American Eagle dropped a provocative new ad starring Sweeney.</p>
<p>Sydney Sweeney's Racy Ad Sparks Outrage But Fans Defend Anti-'woke' Style</p>
<p>Sydney Sweeney enjoyed some time by the lake with a mystery man.</p>
<p>Sweeney looked at ease as she walked across a dock wearing a simple black one-piece. Her dark blonde hair was worn naturally wavy, and she stayed safe with a life vest strapped across her chest.</p>
<p>The pair jumped on the back of a Jet Ski together, with Sweeney taking the lead on an adventure through the waves.</p>
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<p>Sydney and her mystery man pulled over for a quick pit stop to climb and rope swing off a cliff before jetting back to a lake house.</p>
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<p>Earlier this year, Sweeney confirmed she was once again single after calling off her engagement to Davino after three years of dating.</p>
<p>Sweeney, 27, sported a sleek black bathing suit.</p>
<p>The "White Lotus" star caught some waves with a mystery man.</p>
<p>"I'm learning a lot about myself, spending more time with my friends. And I'm loving it," she told The Times.</p>
<p>Thrill-seeking aside, the "White Lotus" star's recent collaboration with American Eagle for its fall clothing campaign, "Sydney Sweeney Has Great Jeans," has sparked a mix of reactions on social media.</p>
<p>While some have described the campaign as "tone-deaf" due to alleged racial undertones, others have praised the actress for killing "woke" advertising.</p>
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<p>In a promo video posted to the brand's Instagram, the 27-year-old "Euphoria" star walked toward an AE billboard featuring her and the tagline "Sydney Sweeney Has Great Genes." Sweeney crossed out "Genes" and replaced it with "Jeans" before walking away.</p>
<p>Sweeney faced backlash for a recent campaign with American Eagle.</p>
<p>The "Euphoria" star broke off her engagement to fiance Jonathan Davino earlier this year.</p>
<p>According to Salon, the term "great genes" was historically used to "celebrate whiteness, thinness and attractiveness."</p>
<p>While some fans called out the "entirely tone-deaf" approach and compared the ad to "nazi propaganda," others came to Sweeney's defense.</p>
<p>"It doesn't hurt ANYONE. That's the point. It's literally an advertisement for jeans. Not for nazism," one person wrote.</p>
<p>"Woke advertising is dead. Sydney Sweeney killed it," one user wrote on X.</p>
<p>According to The Hollywood Reporter, Sweeney will appear on various 3D billboards across the United States, including at the Sphere in Las Vegas. There will also be a Snapchat lens for which Sweeney will speak directly with users in addition to AI-enabled "try-on technology so customers too can have great jeans."</p>
<p>Sweeney and a group of friends had fun in the sun at a lake house.</p>
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<p>Additionally, 100% of the net proceeds from Sweeney's "Sydney Jean," which is embroidered with a butterfly to represent domestic violence awareness, will be donated to Crisis Text Line, a nonprofit that provides free and confidential text-based mental health support and crisis intervention.</p>
<p>Representatives for Sweeney and American Eagle did not immediately respond to Fox News Digital's request for comment.</p>
<p>Fox News Digital's Christina Dugan Ramirez contributed to this report.</p>
<p>Original article source: Sydney Sweeney frolics with mystery man as American Eagle drops provocative new ad</p>
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