Cinnabon is releasing two Butterbeer-flavored products: a Butterbeer-flavored Classic Roll and a Butterbeer-flavored Chillatta
NEED TO KNOW
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The food items will be available for purchase at participating locations, while supplies last, between May 4 and May 17
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Cinnabon also has perks and sweepstakes lined up for rewards members
AccioCinnabonandHarry Potterfans!
The bakery restaurant brand is celebrating 25 years since Harry Potter was first brought to life on film by releasing two newButterbeer-flavored products.
The first, the Butterbeer-flavored Classic Roll, adds Butterbeer-infused frosting to the classic treat, available to purchase individually or in CinnaPacks, all with custom Harry Potter-themed packaging.
Cinnabon will also release a Butterbeer-flavored Chillatta, a creamy, blended beverage that mixes Butterbeer flavor with vanilla.
The newButterbeer food itemswill be available for purchase at participating Cinnabon and Schlotzsky’s Deli locations, while supplies last, between May 4 and May 17.
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Cinnabon, through its partnership with Warner Bros. Discovery Global Consumer Products, becomes the first Quick Service Restaurant (QSR) to bring Harry Potter’s Butterbeer-inspired flavors nationwide.
“We are thrilled to be the first U.S. restaurant brand to join Butterbeer Season and bring a touch of wizarding world magic to our bakeries,” Urvi Patel, Chief Brand Officer at Cinnabon, said in a statement. “By pairing our signature cinnamon rolls with the nostalgic flavors of Butterbeer, we’re giving fans a completely new way to experience the iconic flavor."
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Cinnabon rewards members also get an added perk. Starting on May 4, the first 934 guests to input code "Platform934" into theirCinnabon appwill receive an offer for $2 Off a Butterbeer Bon.
Elsewhere, 50 loyalty members who sign up for asweepstakesbetween May 4 and May 17 will be entered to win a Harry Potter x Cinnabon shirt, and 10 will win free Classic Rolls for a year.
Harry Potter is one of the most popular franchises in the world, with seven books, eight movies, a stage play and multiple theme parks, among other ventures.
The first movie in the film series —Harry Potter and the Sorcerer's Stone, orHarry Potter and the Philosopher's Stonein the U.K.— was released in 2001.
The magic of Harry Potter is set to cast a spell over a new generation through the upcomingHarry PotterTV series, which will adapt the beloved novels for HBO and HBO Max.
Harry Potter and the Cursed Child, a stage play that takes place nineteen years after the events ofJ.K. Rowling's final Potter novel, currently has productions onBroadwayand inLondon, as well as an active North American tour.
Universal'sEpic Universein Orlando, Fla., recently opened a Potter-themed land, marking the latest wizarding world travel destination across the globe.
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