Gisele Bündchen's time-honoured rituals during Watches & Wonders | ZCFH0P1 | 2024-04-24 14:08:01
Reflecting on her experience, particularly as a jet-setting working mum, Bündchen says "time is a gift" — best managed when one knows how to balance punctuality with those moments to pause. For context, she always arrives at the party on time — nope, she's never fashionably late — yet recognises the calming qualities of recharging before the kids wake up and after they go to bed.
"Today's world moves so fast that it is important to step back and appreciate all your blessings, and to share special moments with the people you love," the 43-year-old reflected, while noting that keeping a journal is also a good way to check-in while looking back on previous times. "If you rush through life, you miss the small things that create memories to last a lifetime."
If you RUSH through life, you MISS the SMALL THINGS that create MEMORIES to last a LIFETIME
Those core memories for Bündchen are surely aplenty. To name but a few: The births of her two children, Benjamin, 14, and Vivian, 11, with ex-husband Tom Brady; wearing the most expensive piece of lingerie ever made, worth USD $15 million, for the 2000 Victoria's Secret fashion show; covering more than 1,200 magazines so far (including BAZAAR Australia's November 2022 digital cover); launching the Viva a Vida initiative in 2020 to fund the planting of 40,000 trees in the Amazon. Most recently, there's a new one: Attending the esteemed annual Watches & Wonders trade show with IWC; the very reason for our call.
Video chatting from the W&W's home of Geneva, an elated and ever-so-friendly Bündchen tells me the experience has been yet another career "highlight." While she's always been a watch girl, the 43-year-old often, (rather relatably), chose "pretty" designs over any sort of functionality or craftsmanship. "I feel like now I'm never gonna look at any watch the same again," she explains, awestruck by the complex creations she's witnessed throughout the week.
"Just to come to a place like this where I was able to meet the watchmakers and understand the complexities, mathematics and intricacies that go behind making a watch — I just didn't have any idea about it. Before I kind of was like, 'Oh, this watch is pretty. I like the way it looks with my outfit.'"
Established in 1868, IWC prides itself on individual haute horlogerie crafting, with a clear focus on technology and development. "It's like an intelligent living machine," Bündchen says. Each timepiece is made to last — a cherished family heirloom in the making — with meticulous testing, design and manufacturing processes all overseen by dexterous watchmakers. Take IWC's latest four-piece Portugieser collection, which is an ode to the eternal cycle of day and night, featuring a moon phase accuracy of 45 million years. Bündchen — as adept at hand modelling as you'd expect — shows me one of the pieces over the camera.
"The inspiration was the four times of the day. They have the horizon blue, which is a beautiful blue, meant to be inspired by the sunny skies. And then the dune, which is the one I'm wearing now," Bündchen says, holding her wrist up to the camera, revealing the dazzling 41mm dial. "It's kind of the golden lighting at the end of the day. I love this one. And then there's the silver moon, which shows the shimmer of the moon; and the obsidian, that recalls the darkness of night with flickering golden lights."
Just the day before we chatted, Bündchen expertly paired her huge horizon blue timepiece with a white cropped double-breasted blazer and flared pleated trousers while checking out IWC's booth at Watches and Wonders. (I couldn't help but think that Serena, her iconic cameo character in The Devil Wears Prada, would approve of the business-chic look.)
"I really like big watches. I mean, this one I have — it's a bigger watch which is cool, young and hip," Bündchen says after I asked her about the antiquated rules of women wearing smaller timepieces. "I'm not the type of person to follow rules. And I do think these watches are super versatile, anyway." Even if they're time-specific in design, like the Portugieser's? "Yeah, I think you can wear them day and night. They're such classic pieces which kind of completes the look — just like a bag."
Following years of chasing trends, ambition and social outings — Bündchen has come to recognise that timelessness never goes out of fashion. It's a mentality she applies throughout her life, right down to the timeless ritual she winds down with each day, allowing herself a moment of quiet with the ones she holds dearest: A simple cup of tea, shared with family.
"I don't drink coffee, I'm a tea drinker. I drink tea all day," she muses. "I love hibiscus, peppermint, blackberry and chamomile, which I also make for my kids before bed."
Stay up to date with BAZAAR Australia's 2024 Watches & Wonders coverage:
- Chanel's best new releases from Watches & Wonders 2024
- Van Cleef & Arpels' best new releases from Watches & Wonders 2024
- Cartier's new arrivals glitter at Watches and Wonders 2024
- Vacheron Constantin's best new releases from Watches & Wonders 2024
- Gucci makes history with horological milestone
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